Volvo XC60 launch content
Volvo Cars/Redwood 

When Volvo launched the replacement for its biggest seller, the XC60, it wanted to use editorial content to explain what makes the new car stand out. As part of the team at Redwood that worked on this job, I helped plan and write the content, which took the form of interviews with the Volvo people who worked on the car.     

Made for music

To explain the benefits of the XC60's  Bowers & Wilkins hi-fi, I spoke to Henrik Svensson, Volvo's Mr Audio. 

the car that sees for you

Volvo's tone of voice is benefit-led, so this exploration of the XC60's clever driver aids explains what they do for the human being behind the wheel before explaining how they work.