Tech Beacon
SAP Customer Experience Labs

A bespoke magazine featuring the emerging tech trends that will influence customer experience. Made for SAP CX Live 2020.

Tech Beacon takes complex, highly technical subjects and turns them into stories anyone can understand, without losing the sense and importance of the topics.

Working with the experts at CX Labs, SAP’s experimental facility in Germany, I planned and edited the magazine, from the initial concept to final proof.

I interviewed the subject experts and distilled their knowledge into content that was accessible, interesting and memorable. Throughout, it was important to make sure the technical nature of the content didn’t compromise the reader’s understanding or enjoyment.