Website rewrite
SAP Customer Experience

How to tell the story of a large software company without getting mired in jargon and business speak?  Simple. Talk to the founders and get their story.  The result was copy that explained what makes the company special and why people want to work there, as well as telling the reader what the firm actually does. 

In addition , we created a timeline to tell the story of the company's rise from five friends in a student house to a leader in its field, surviving the bursting of the dot.com bubble along the way. It also serves as a quick primer for anyone wanting to know more about the company, in a reader-friendly format.