Closing the Experience Gap
SAP Customer Experience 

A white paper exploring how the financial services industry needs to improve the experience of its customers.

Triggered by a damning report into malpractice among Australian banks, this white paper looked at the gap between customer expectations and what they actually got from the financial services industry.

Written using a combination of desk research and interviewing SAP experts, the white paper broke down the Asia Pacific region into countries, assessing the state of play in each and the opportunities open to brands and businesses.